In 2019, around 36% of the nation’s 122.8 million households rented their homes. Despite there being so many renters, however, finding and keeping great tenants can be challenging for a landlord.
If you need to fill a vacant property, you'll need to learn how to become a marketer. Tenants won't know about your property unless you know how to get the word out about it.
Here are 5 property marketing tips you can use to find tenants as a landlord.
1. Market Your Rental Online
One of the best things that you can do to market your properties more effectively is to use internet marketing.
The internet allows you to reach many potential tenants for free or for a low cost and you can easily target your local area. Consider listing your rental on popular sites and using digital marketing techniques such as pay-per-click advertising and social media marketing to reach tenants.
2. Use Traditional Techniques
Although many property owners rely on the internet to find tenants these days, make sure that you don't stop there. You should also use traditional techniques as well if you want to find quality tenants fast.
Consider adding a listing to a local newspaper, adding signage to your property, or having an open house if you want to find the best tenants.
3. Perfect Your Listings
When listing your rental property online, make sure that you don't skimp on the details. A great listing will stand out and will be more likely to attract quality tenants in record time.
Make sure that you're thorough when writing descriptions and that you sell the property well using your copy. You should also take the time and put in the effort to shoot and share high-quality photos and videos. This will do an even better job of getting the attention of prospective tenants.
4. Use Word-of-Mouth Marketing
One of the best ways to market a property and get tenants is to make use of word-of-mouth marketing.
If you have tenants for another property, you may want to offer them incentives for referring new tenants. This could be a cash bonus or a small discount on their next month's rent.
You can also simply rely on your network as well. Be sure to let family and friends know that you're looking for new tenants if you have a vacant property.
5. Hire a Property Manager
Perhaps the easiest way to find great tenants for your property is to rely on a property manager. Property managers make it their business to find and screen reliable tenants and know exactly what to look for to make the best choice.
If you find that searching for tenants is a difficult task for you, you may want to outsource it by working with a property manager.
Finding Tenants With These Property Marketing Tips
If you want to find tenants for your rental, be sure to keep these property marketing tips in mind. With the right marketing tactics, you can fill vacant properties more quickly and ensure that the tenants you find are reliable.
Looking for property management in Los Angeles? Contact us now to find out how HomeRiver Group can help.